Fast company logo
|
advertisement

Virtual concerts are the future of touring—at least for now.

BY Starr Rhett Rocque1 minute read

Travis Scott has come for Travis Bott!

The rapper/producer teamed up with Fortnite for Astronomical, a now-record-setting live-stream tour that has elevated the virtual concert experience.

Fortnite players have had major game events to look forward to for years, and they get more ambitious each time. Last year’s Marshmello show (which had 10 million attendees) provided a glimpse into what virtual concerts would look like moving forward.

This week’s Travis Scott’s kickoff performance set a new record with 12.3 million players getting a taste of both new music and classics.

https://twitter.com/MrDalekJD/status/1253468093659004928?s=20

The excitement began last weekend, with players being able to see the stage as it was constructed at the Sweaty Sands beach, in addition to multiple Astroworld heads popping up in the days leading up to the show. When the show started on Thursday, players were alerted by a planet-like object floating toward them on-screen that eventually exploded.

During the show, a giant Scott stomped around the island performing while visuals changed along with the songs. There were roller coasters, spacemen, and a cyborg version of Travis Scott, and the crowd was submerged underwater at one point.

This is an official tour with multiple dates (including encores) running through April 25. Doors open 30 minutes before the show.

Cheers to quality quarantainment of the gaming variety.

Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.

ModernCEO Newsletter logo
A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Privacy Policy

Explore Topics