Creativity

It’s showtime for Apple, but behind the scenes of its original video strategy, confusion reigns

The road to turning iPhones and iPads and Apple TV into the home for Apple-branded original entertainment has been rocky. But maybe the shows will be great.

Beer fight! MillerCoors sues Bud over its corn syrup ads

These Dunkin’ donut-inspired Saucony sneakers might be the best-ever fast food-footwear collaboration

Made for the Boston Marathon, this latest collaboration is a near perfect match between a city and one of its hometown brands.

The dream of MoviePass lives on . . . kind of

With new efforts from the MoviePass founder and Alamo Drafthouse, unlimited movies may be coming soon to a theater near you.

What Lisa Nishimura’s promotion means for indie films on Netflix

The longtime Netflix exec has shifted roles and will likely try to make the company even more of an awards engine.

Tavi Gevinson’s impression of Elizabeth Holmes is bloody good

Miller Lite mocked Dilly Dilly this morning with a new ad but Bud Light already has a response–and you can see it here

Miller Lite launches new attack ads and Bud Light, but Bud Light already had a response ready.

You have to see this Cheetos-themed mansion, a real thing that actually exists

Science says hip-hop makes cheese taste better

Should SNL be less political? A lot of Americans apparently think so

It’s not just Donald Trump who thinks Saturday Night Live should pump the brakes on politics.

Patreon introduces new tiers for creators. Can it avoid another “fiasco”?

The membership platform is now offering Patreon Lite, Pro, and Premium tiers in a bid to offer more flexibility for creators (and to fix 2017’s stumble).

David Simon rips agencies over talent packaging, which he describes as racketeering

The creator of “The Wire” has some furious words for Hollywood talent agencies, whose “packaging,” he says, should be investigated by a U.S. attorney.

How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists

After the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.

Reed Hastings says Netflix will not be part of Apple’s new TV app

The streaming leader delivered his version of a White House press briefing, expounding on not only Apple, but also advertising, Fortnite, and Ricky Gervais

Why Netflix is diving deeper into interactive storytelling

Netflix announces that Bear Grylls will front its next choose-your-adventure experiment–and there’s more to come in horror, adventure, and romance.

Kevin Tsujihara is out as CEO of Warner Bros.

Trump slams Biden for getting “tongue tied.” Here are 9 ways Trump is always tongue tied

“Tim Apple” is only the tip of the iceberg. Here are 9 ways Trump is constantly misspeaking.

Queer Eye star Antoni Porowski on overcoming fear and enjoying success (yogurt guacamole and all)

The reality TV star and entrepreneur talks about how he approaches his new public life, guacamole debacles and all.

Why Lindy West changed her famous confrontation with her troll for TV’s “Shrill”

We talked with the creator of Hulu’s “Shrill” about how a new political climate created a significant shift that required rethinking one specific plotline.