Creativity

Netflix’s thriller “The Perfection” is a plot-twist master class–but is it exploitative?

Allison Williams and Logan Browning go head-to-head in a quest for perfection. Director Richard Shepard just hopes it’s not a quest gone too far.

Endeavor’s IPO prospectus for dummies: Why the Hollywood player wants you to think it’s a tech company

The talent agency turned media conglomerate is a money-losing, debt-laden “platform” with voting control solely in the hands of a few people and not public shareholders. Sound familiar?

Why Coca-Cola chose to relive the New Coke disaster for Netflix’s “Stranger Things”

Coca-Cola SVP strategic marketing Geoff Cottrill says a cultural moment like this is a unique opportunity too great to pass up.

Trolls will now need to prove they watched a movie before trashing it on Rotten Tomatoes

Sorry, trolls, you can no longer tank a film’s audience score without furnishing a ticket stub.

Here’s footage from the brilliant alt-universe where Lena Waithe has Jimmy Kimmel’s job

Surprise! The Lonely Island just dropped an unannounced visual album on Netflix

How the House of Velour is disrupting the business of drag

Two years after winning RuPaul’s Drag Race, Sasha Velour is creating a blueprint to help drag performers gain equity–not exploitation–in their art.

Bill Hader’s Al Pacino impression gets even more real (and creepy) with the help of deepfakes

How this South African comedian and filmmaker is telling stories that resonate worldwide

How this Army veteran and convicted bank robber wrote the instant classic novel about the opioid epidemic

How this Burger King marketing whiz gleefully trolls McDonald’s

Seth Meyers has remade late-night comedy for the Trump era, while also being a really good boss

For delivering incisive comedy at the speed of news, “Late Night” host Seth Meyers is one of Fast Company’s Most Creative People.

Why this animation exec took a chance on Spider-Man: Into the Spider-Verse and won an Oscar and $375 million at the box office

How this renown climbing photographer shot Free Solo–and took home an Oscar

For creating a visceral experience chronicling Alex Honnold’s legendary summit of El Capitan, Jimmy Chin is one of Fast Company’s Most Creative People of 2019.

Why the filmmakers behind Chicken Run, Wallace and Gromit, and Shaun the Sheep sold their company to their employees

OK Go is linking with Google, Jeff Bezos, and Morton Salt to teach kids math and science

For applying their artistic obsessiveness to STEAM education, the four members of OK Go are among Fast Company’s Most Creative People in Business

This is how Sesame Street is tackling the rising number of kids in foster care

Snoop Dogg’s weed media company launches new ad agency with ex-Vice execs

Gram by Gram is a cannabis-specific ad and branding agency aiming to both build weed brands and help mainstream marketers tap into the cannabis market.

This alternate ending finally gives Game of Thrones fans what they want (no petition required)