Fast Company is excited to introduce a new recognition program: Brands That Matter. This program will showcase brands that are more than the products they sell or the services they provide, that have achieved relevance through cultural impact and social engagement, and whose branding authentically communicates their missions and ideals.
Brands from around the world—including the largest multinational conglomerates to small-but-mighty companies—are encouraged to apply. Brands That Matter will recognize the overall best brands, as well as additional honorees on category-specific lists based on region, size, and status. Applications will be judged on relevancy, cultural impact, ingenuity, and business impact.
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Why Apply
Brand Exposure
Be seen and evaluated by Fast Company editors and reporters.
Publicity
Appear in the November 2021 issue of Fast Company and on FastCompany.com
Recognition
Speaking opportunities at Fast Company events and exclusive invitations to influencer-only events
Exclusivity
Gain entry into this bold community of creative thinkers and professionals
Categories
While every application submitted must be considered for the Brands That Matter list, you may also choose to apply to any of these new categories for an additional fee, increasing your odds of being recognized by Fast Company. Multiple honorees will be named in each category.
Brands That Matter United States
Brands based in the United States that have achieved relevance through cultural impact and social engagement
Brands That Matter International
Brands based outside of the United States that have achieved relevance through cultural impact and social engagement
Company-Size Categories
Be recognized in a special list that compares companies with similar employee counts:
Small (fewer than 100 employees), Midsize (100–999 employees),Large (1,000+ employees)
Customer Categories
Be recognized in a special list that compares organizations with similar target customers or audiences:
Consumer, Enterprise (business-to-business), Nonprofit (not-for-profit or philanthropic)
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