Design

Say goodbye to your candles. Estée Lauder just designed a better way to make your home smell good

Estée Lauder Companies, which owns Le Labo and Jo Malone London, is partnering with a startup called Exuud that prevents your nose from getting desensitized.

What fast food marketing completely misses about customers

An analysis of fast food customer reviews at McDonald's, Chick-fil-A, Taco Bell, and a dozen other chains shows what people secretly crave

Sephora is giving its 700 stores a major makeover. Here’s why

The beauty retailer’s brick-and-mortar strategy is ambitious—even as many retailers are dying.

7 predictions for where gadgets are going in 2025

From more expressive design to AI agents, these are the biggest trends from CES.

Brooks’s first lifestyle shoe is part of its 50-year brand plan

More than casually late to the lifestyle sneakers party, Brooks is opening its vault to plot the next evolution of the brand.

This luxe ice cream sandwich maker is going national with its brand of elevated nostalgia

Nightingale’s premium ice cream sandwiches are making their nationwide debut at 2,400 Kroger outlets.

The flame retardant covering L.A. is pink for a reason. Here’s why

The pink flame retardant being dropped over L.A. is visually striking for a reason: it helps fire crews create continuous fire lines.

No shrubs and lots of concrete: This is what a fire-resistant house looks like

Fire-resistant architecture is increasingly possible, but some worry not enough will get built in the wake of L.A.'s wildfires.

How ‘Strong’ became the unofficial brand of disaster recovery

Fanatics.com’s ‘LA Strong’ merch has been selling fast. But the ‘Strong’ positioning has been successfully raising recovery funds for decades.

One of these Doritos commercials will win a million dollars

For the first time since 2016, fans can vote on their favorite Doritos Super Bowl ad. The winner gets $1 million and tickets to the big game.

Starbucks reverses its open-door policy. Here’s what’s now banned

Starbucks's new code of conduct, which bans outside alcohol and vaping, aims to help prioritize paying customers.

How AI killed Amazon Prime’s ‘Try Before You Buy’

Amazon is ending the Prime benefit citing increased use of improved sizing recommendations powered by A.I.

Rocket’s new logo aims to tap into the ‘emotional’ side of buying a home

Rocket overhauled its branding to tell a new story to a new customer.

Rebuilding L.A. is going to be a massive undertaking. These designers are ready to help

The L.A Rebuilding List has hundreds of designers, engineers, and contractors standing by for post-fire recovery.

The USPS rings in the Lunar New Year with a delightful hissing stamp

21 million Year of the Snake stamps mark the midpoint of the Postal Service’s 12-year Lunar New Year project.

How David Beckham plans to win the $152 billion supplements business

The global football legend has a plan to break through a crowded market with his new supplement brand IM8.

Sonos CEO steps down following a disastrous app redesign

After Sonos redesigned its app last year, the company saw its revenue tank and announced layoffs. Now its CEO is stepping down.

Philadelphia 76ers won’t build controversial $1.3 billion downtown arena

The Philadelphia 76ers have decided not to build a $1.3 billion downtown arena, a surprising move that comes just weeks after the team received approval for the controversial project from the city council.

Walmart’s bluer new brand is its biggest update in nearly two decades

The retailer’s new logo and brand system is a welcome, if familiar, update.

It’s time to stop making dumb AI wearables

Silicon Valley bros keep coming up with gadgets that promise the 'future of UX,' but they're little more than glorified microphones.