Eagle-eyed Twitter users may have noticed something funny on the social media site. The official @Twitter handle unfollowed the company’s founder and CEO, Jack Dorsey. In fact, the company’s Twitter handle is only following 26 seemingly random people, only one of whom has the blue checkmark showing that it’s a verified account.
The company’s Twitter handle wasn’t hacked or hijacked, and it’s not being held hostage (as far as we know). Instead, it’s all part of a new advertising campaign for the social media site. The company has selected 26 users, taken one or two of their tweets offline, and posted them in subway stations in San Francisco and New York City. A total of 31 tweets will be featured in consecutive panels across six subway stations in N.Y.C. and S.F. from July 30 to August 9. Back when I was a kid, the only way to get your name in the subway was to write it yourself in Sharpie.
https://twitter.com/chylerschafer/status/1156000335674015745
https://twitter.com/DanaRBrown16/status/1155988196796162048?s=20
Y’ALL I’M FAMOUS!!! pic.twitter.com/d67KULVz9a
— Sarah Cooper (@sarahcpr) July 29, 2019
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