Companies are often so close to their products that it’s hard to find a simplified message that will most appeal to customers and prospects. Watch leadership expert Peter Bregman and his colleague, TechStars Managing Director Jenny Fielding, navigate the busy streets of New York City in a Ford Transit Connect and help geothermal heating and cooling company Dandelion find the right message for its customers.
This video was created for and commissioned by Ford Transit Connect.
See also:
How To Tame A Runaway Brand And Create A Single Scalable Identity
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