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How to Tame a Runaway Brand and Create a Single, Scalable Identity

Brand expert Debbie Millman and leadership expert Peter Bregman help this thriving vitamin company create a singular image that can grow as the company does.

How to Tame a Runaway Brand and Create a Single, Scalable Identity

Fast growth and lack of a singular brand identity caused growing pains for vitamin company Care/Of. In this episode of The Specialists, brand expert Debbie Millman and leadership expert Peter Bregman help this thriving vitamin company create a singular image that can grow as the company does—and their Ford Transit Connect provides a connected mobile office.

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This video was created for and commissioned by Ford Transit Connect.

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FastCo Works is Fast Company's branded content studio. Advertisers commission us to consult on projects, as well as to create content and video on their behalf.

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