Fast company logo
|
advertisement

The Daily Show with Trevor Noah reimagines Facebook as a bar, to show the sketchy ways the social network keeps you coming back.

BY Joe Berkowitz

What: A video about what Facebook would be like as an actual bar.

Who: The Daily Show, Trevor Noah.

Why we care: Facebook is many things to many people. The source material for an Oscar-winning movie. The world champion of unnecessary notifications. A hub for your mom’s years-late movie reviews. Perhaps most prominently, though, Facebook is also a purveyor of shady methods for ad revenue and data-sharing. Since the company brings in ad revenue every time users see ads, Facebook has been experimenting with some creative ways to keep people spending time on Facebook, mainly by inflaming polarization. On Wednesday night’s The Daily Show, Trevor Noah posits that it would be easier to parse Facebook’s true intentions if, instead of a website, it were a bar. The show illustrates his point with a sketch featuring correspondents Roy Wood Jr, Desi Lydic, and Ronnie Chieng, illustrating how a bar might keep customers drinking by subtly puppeteering fights between them. It’s something to keep in mind the next time you feel the need to rebut your Trump-supporting uncle rather than do literally anything else.

Check out the full video below:

advertisement

Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.

ModernCEO Newsletter logo
A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Privacy Policy

ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More