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We’ve got emoji for many different races, so why no mix-and-match options?

Tinder Launches A Petition To Create Emoji For Interracial Couples

BY Jeff Beer

What: A campaign from dating site Tinder to petition Unicode for emoji that depict interracial couples.

Who: Tinder

Why we care: To include interracial couples in our broader emoji roster is to categorize it as completely and utterly normal. As normal as a happy face, an eggplant or a smiling coiled turd. To classify it as something other than “other.” In 2015,  we got emojis representing a variety of different races, but no mix-and-match options. Since emojis are standardized by the Unicode Consortium, the dating app has launched a petition to get it done.

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In a company blog post, the company cited a recent study that suggested the increased popularity of dating apps like Tinder may be responsible for an increase in interracial marriages, and also announced a contest giving couples who post a pic of themselves in the emoji stance on Twitter a chance to win an emojified version of themselves.

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ABOUT THE AUTHOR

Jeff Beer is a senior staff editor covering advertising and branding. He is also the host of Fast Company’s video series Brand Hit or Miss More


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