Fast Company posts tagged: Marketing | Fast Company

Marketing

Giannis Antetokounmpo debuts ‘Naija Odyssey,’ created in partnership with WhatsApp

Giannis Antetokounmpo debuts ‘Naija Odyssey,’ created in partnership with WhatsApp

News

09.23.22 | 2:03 pm

The Dow slides to its lowest point since 2020, as recession fears grow

The Dow slides to its lowest point since 2020, as recession fears grow

09.23.22 | 1:00 pm

NyQuil chicken aside, misusing products can spawn product innovation

NyQuil chicken aside, misusing products can spawn product innovation

09.23.22 | 7:55 am

Will there be a beer shortage? A lack of carbon dioxide puts brewers at risk

Will there be a beer shortage? A lack of carbon dioxide puts brewers at risk

09.23.22 | 6:15 am

What Biden really meant when he said the pandemic was ‘over’

What Biden really meant when he said the pandemic was ‘over’

09.23.22 | 6:01 am

The world got 5.2 million more millionaires last year, but many are getting pinched in 2022

The world got 5.2 million more millionaires last year, but many are getting pinched in 2022

09.22.22 | 8:05 pm

12 mega landlords own majority of the San Francisco Bay Area

12 mega landlords own majority of the San Francisco Bay Area

09.22.22 | 5:30 pm

Billy Eichner wants his historic gay rom-com to get people to fall back in love with movie theaters

Billy Eichner wants his historic gay rom-com to get people to fall back in love with movie theaters

09.22.22 | 1:50 pm

Tesla just recalled one-third of all the cars it’s ever produced

Tesla just recalled one-third of all the cars it’s ever produced

09.22.22 | 10:30 am

Two of the brightest minds in business talk AI, infrastructure, and the economic outlook for 2023

Two of the brightest minds in business talk AI, infrastructure, and the economic outlook for 2023

09.21.22 | 8:32 pm

What’s happening in Iran

What’s happening in Iran

09.21.22 | 6:00 pm

Get ready for sports to be the next big investment asset class

Get ready for sports to be the next big investment asset class

09.21.22 | 4:00 pm

Giannis Antetokounmpo debuts ‘Naija Odyssey,’ created in partnership with WhatsApp

Giannis Antetokounmpo debuts ‘Naija Odyssey,’ created in partnership with WhatsApp

09.21.22 | 11:00 am

The labor movement isn’t just about wages anymore, says U.S. Labor Secretary

The labor movement isn’t just about wages anymore, says U.S. Labor Secretary

09.21.22 | 10:30 am

PayPal’s CEO Dan Schulman: “Capitalism needs an upgrade.”

PayPal’s CEO Dan Schulman: “Capitalism needs an upgrade.”

09.21.22 | 10:00 am

Why CEOs can’t afford to ignore the midterms

Why CEOs can’t afford to ignore the midterms

09.21.22 | 8:10 am

Ritual supplements went big on Instagram. Now they’re coming to Whole Foods’ shelves

Ritual supplements went big on Instagram. Now they’re coming to Whole Foods’ shelves

09.21.22 | 8:01 am

Taco Bell’s mouthwatering Beyond Meat steak will turn you into a plant-based believer

Taco Bell’s mouthwatering Beyond Meat steak will turn you into a plant-based believer

09.20.22 | 5:29 pm

‘Don’t Look Up’ director donates $4 million to climate activists

‘Don’t Look Up’ director donates $4 million to climate activists

09.20.22 | 11:00 am

Free makeup touch-ups coming to a concert venue near you

Free makeup touch-ups coming to a concert venue near you

09.20.22 | 9:00 am

Ryan Reynolds teams up with Creatively to offer $5,000 grants to creatives beginning their careers

Ryan Reynolds teams up with Creatively to offer $5,000 grants to creatives beginning their careers

Beyoncé narrates Gatorade’s Serena Williams ad salute during the VMAs

Beyoncé narrates Gatorade’s Serena Williams ad salute during the VMAs

Ben & Jerry’s addresses modern slavery in the supply chain with Tony’s Chocolonely partnership

Ben & Jerry’s addresses modern slavery in the supply chain with Tony’s Chocolonely partnership

How to sell health and wellness when consumers are sick and tired of hearing about it

How to sell health and wellness when consumers are sick and tired of hearing about it

This bold new Vans collection aims to spotlight African surfing and culture

This bold new Vans collection aims to spotlight African surfing and culture

Video

All Marketing Stories

Giannis Antetokounmpo debuts ‘Naija Odyssey,’ created in partnership with WhatsApp

The popular Meta-owned messaging app teams up with the Milwaukee Bucks power forward to debut the documentary short ‘Naija Odyssey’ on Amazon Prime.

Giannis Antetokounmpo debuts ‘Naija Odyssey,’ created in partnership with WhatsApp

Beyoncé narrates Gatorade’s Serena Williams ad salute during the VMAs

The brand has now released an extended version of the spot celebrating the tennis legend’s career.

Beyoncé narrates Gatorade’s Serena Williams ad salute during the VMAs

Ben & Jerry’s addresses modern slavery in the supply chain with Tony’s Chocolonely partnership

The Unilever-owned ice cream brand is taking steps to raise awareness and end modern slavery and child labor in the chocolate industry.

Ben & Jerry’s addresses modern slavery in the supply chain with Tony’s Chocolonely partnership

How to sell health and wellness when consumers are sick and tired of hearing about it

For brands targeting Millennials in the wellness space, it’s out with scare-tactic marketing and in with quirky, entertaining campaigns that take cues from the lifestyle sector.

How to sell health and wellness when consumers are sick and tired of hearing about it

This bold new Vans collection aims to spotlight African surfing and culture

The brand famous for its checkerboard designs has launched a capsule of shoes and apparel with pro surfer Mikey February’s Juju Surf Club nonprofit.

This bold new Vans collection aims to spotlight African surfing and culture

How the next phase of digital transformation will supercharge your business

Customers have come to expect a robust digital experience when they interact with a brand, this Salesforce exec says.

How the next phase of digital transformation will supercharge your business

Why ‘Clash of Clans’ is celebrating its 10th anniversary with a fake 40-year history

Supercell adds 30 years to the popular mobile game’s past to have some fun with fans of pop-culture nostalgia.

Why ‘Clash of Clans’ is celebrating its 10th anniversary with a fake 40-year history

Digital bank Greenwood signs NIL deal with college football star Travis Hunter

The two-year deal makes Hunter the face of the Black-owned brand’s new ‘Choose Black’ campaign.

Digital bank Greenwood signs NIL deal with college football star Travis Hunter

Steve-O eats a Carolina Reaper pepper to explain Ryan Reynolds’s ad business

MNTN owns Reynolds’s creative shop Maximum Effort, and this gloriously dumb stunt explains how it all works.

Steve-O eats a Carolina Reaper pepper to explain Ryan Reynolds’s ad business

POV: 5 steps to achieve better sales and marketing alignment

Businesses are 67% better at closing deals when sales and marketing work together.

POV: 5 steps to achieve better sales and marketing alignment

Duolingo gives ‘Game of Thrones’ fans High Valyrian language lessons for HBO

The language-learning app has partnered with HBO on fictional language lessons ahead of the ‘House of the Dragon’ premiere in August.

Duolingo gives ‘Game of Thrones’ fans High Valyrian language lessons for HBO

NYC’s sanitation department is using TikTok to make you cry about street litter

A new PSA for street parking is a black-and-white, emotional-roller-coaster spoof of Sarah McLachlan’s classic spot for the ASPCA.

NYC’s sanitation department is using TikTok to make you cry about street litter

Don’t miss these panels at Vidcon 2022

After a hiatus in 2020 and 2021, Vidcon is back—here are the must-see sessions and panels at the biggest digital creator and fan event of the year.

Don’t miss these panels at Vidcon 2022

Salt & Straw’s latest ice cream topping is actually a perfume

Salt & Straw’s new fragrances are designed to enhance the flavor of ice cream—and can be both eaten and worn.

Salt & Straw’s latest ice cream topping is actually a perfume

Coca-Cola has an ambitious plan to double its number of customers in the next few years

Global chief marketing officer Manuel Arroyo outlines the OpenX partnership with advertising holding company WPP, and how it will drive new brand growth.

Coca-Cola has an ambitious plan to double its number of customers in the next few years

Most Innovative Companies

Snap is tired of being misunderstood—and it just hired one of the world’s best storytellers

Why former Wieden+Kennedy exec Colleen DeCourcy is coming out of a brief retirement to help Snap move beyond being “the best known, least understood” social platform.

Snap is tired of being misunderstood—and it just hired one of the world’s best storytellers

Fanatics names a new CEO to oversee collectibles business, including Topps and Candy Digital

Mike Mahan, an entrepreneur and the former CEO of Dick Clark Productions, will take the reins at Fanatics Collectibles.

Fanatics names a new CEO to oversee collectibles business, including Topps and Candy Digital

This new AI-powered paint tool helps you create custom colors with your voice

Speaking in Color, a voice-controlled tool from Sherwin-Williams, uses natural language systems to interpret descriptions of the perfect color.

This new AI-powered paint tool helps you create custom colors with your voice

These Amex credit cards were made from a retired Boeing 747

The metal cards are made from Delta ship 6307, which flew more than 68 million miles before retiring in 2017.

These Amex credit cards were made from a retired Boeing 747

Lady Gaga relaunches beauty brand Haus Labs

The clean makeup brand touts innovation and proprietary skincare ingredients—and will be available in 500 Sephora stores throughout North America by year-end

Tech

POV: Why it’s time for digital borders

This is how to snooze in Gmail—and why you should

The metaverse is ‘really dangerous’ when it comes to privacy, attorney Jay Edelson says

News

The Dow slides to its lowest point since 2020, as recession fears grow

NyQuil chicken aside, misusing products can spawn product innovation

Will there be a beer shortage? A lack of carbon dioxide puts brewers at risk

Co.Design

How disability is informing better products—and better organizations

Could a Heineken ad from 2017 actually hold the key to reducing partisan animosity?

This tree owns itself—and is fighting for its own survival

Work Life

The 5 key software metrics top leaders can no longer ignore

This is Amazon’s next big streaming bet

How to ask your boss for more meaningful work