Fast Company posts tagged: Marketing | Fast Company

Marketing

United Airlines touts diversity and sustainability in its first brand campaign since 2013

News

05.17.22 | 8:15 am

Don’t force your employees back to the office. Do this instead

Don’t force your employees back to the office. Do this instead

05.17.22 | 7:01 am

Actually, Americans do want to hear what brands have to say about reproductive rights

Actually, Americans do want to hear what brands have to say about reproductive rights

05.17.22 | 6:50 am

Free COVID-19 tests USPS: How to get your 3rd round mailed to your home

Free COVID-19 tests USPS: How to get your 3rd round mailed to your home

05.17.22 | 6:00 am

It’s gotta be the ads! Inside Nike’s 50th anniversary: Celebrate the past, focus on the future

It’s gotta be the ads! Inside Nike’s 50th anniversary: Celebrate the past, focus on the future

05.16.22 | 1:30 pm

Tech layoffs loom as more companies announce big cuts to their workforces

Tech layoffs loom as more companies announce big cuts to their workforces

05.16.22 | 9:30 am

United Airlines touts diversity and sustainability in its first brand campaign since 2013

05.16.22 | 8:01 am

How to help Buffalo shooting victims and families: 5 things you can do right now

How to help Buffalo shooting victims and families: 5 things you can do right now

05.14.22 | 7:01 am

Eurovision Song Contest 2022: How to watch the Grand Final live from the United States

Eurovision Song Contest 2022: How to watch the Grand Final live from the United States

05.13.22 | 2:28 pm

It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week

It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week

05.13.22 | 11:25 am

A women’s health micro-neighborhood springs up on Fifth Avenue

A women’s health micro-neighborhood springs up on Fifth Avenue

05.13.22 | 7:45 am

Robinhood shares skyrocket as crypto exchange CEO buys 7.6% stake

Robinhood shares skyrocket as crypto exchange CEO buys 7.6% stake

05.13.22 | 6:35 am

Elon Musk says his deal to buy Twitter is ‘on hold,’ sending TWTR shares crashing

Elon Musk says his deal to buy Twitter is ‘on hold,’ sending TWTR shares crashing

05.12.22 | 4:10 pm

Report: NYC and San Francisco rank at the bottom of the list for Gen Z homebuyers

Report: NYC and San Francisco rank at the bottom of the list for Gen Z homebuyers

05.12.22 | 1:01 pm

Crypto crash draws fresh outrage over celebrity endorsements that didn’t age well

Crypto crash draws fresh outrage over celebrity endorsements that didn’t age well

05.12.22 | 8:00 am

With formula shortages at dire levels, it’s time for baby stimulus checks

With formula shortages at dire levels, it’s time for baby stimulus checks

05.12.22 | 7:45 am

What’s happening with Dutch Bros stock? Starbucks coffee rival craters amid inflation fears

What’s happening with Dutch Bros stock? Starbucks coffee rival craters amid inflation fears

05.12.22 | 7:00 am

Is panic buying contributing to the baby formula shortage?

Is panic buying contributing to the baby formula shortage?

05.12.22 | 6:01 am

Exclusive: Klarna’s new virtual-shopping feature will connect shoppers with sales associates

Exclusive: Klarna’s new virtual-shopping feature will connect shoppers with sales associates

05.12.22 | 12:00 am

Fast Company’s 8th annual Innovation Festival returns to NYC

Fast Company’s 8th annual Innovation Festival returns to NYC

05.11.22 | 3:51 pm

Stock market update: Mentions of ‘Russia’ and ‘Ukraine’ are skyrocketing in earnings reports

Stock market update: Mentions of ‘Russia’ and ‘Ukraine’ are skyrocketing in earnings reports

A women’s health micro-neighborhood springs up on Fifth Avenue

A women’s health micro-neighborhood springs up on Fifth Avenue

Crypto crash draws fresh outrage over celebrity endorsements that didn’t age well

Crypto crash draws fresh outrage over celebrity endorsements that didn’t age well

Why advertising won the streaming wars

Why advertising won the streaming wars

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

Video

All Marketing Stories

United Airlines touts diversity and sustainability in its first brand campaign since 2013

“Good Leads The Way” plays up innovation, as well as the airline’s record on diversity, customer service, and safety.

A women’s health micro-neighborhood springs up on Fifth Avenue

Just one block west of Union Square, big names in wellness have set up a cluster of street-level storefronts, creating an urban oasis that’s helping to change the conversation around women’s healthcare.

A women’s health micro-neighborhood springs up on Fifth Avenue

Crypto crash draws fresh outrage over celebrity endorsements that didn’t age well

If you bought $1,000 of Bitcoin when Matt Damon’s Crypto.com ad aired last October, that same investment would now be worth about $500.

Crypto crash draws fresh outrage over celebrity endorsements that didn’t age well

Why advertising won the streaming wars

Netflix and other streamers have surrendered to ads—and consumers really don’t mind.

Why advertising won the streaming wars

Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU

Here’s how two former tech workers leveraged data and crowdsourcing to build an everyday luxury prosumer beauty tools and skincare company.

Ford is totally trolling Elon Musk with this new celebration of its factory workers

“Ford For The Builders” takes a blatant swipe at the Tesla CEO’s public image, and his company’s troubles with workers’ rights.

Ford is totally trolling Elon Musk with this new celebration of its factory workers

How to hide an airplane

Alaska Airlines’ head of marketing tells us how she kept the Star Wars plane a secret before its May 4th debut.

How to hide an airplane

Alaska Airlines launches official Star Wars: Galaxy’s Edge plane

The Boeing 737 is emblazoned with the Millennium Falcon and TIE fighters—and features cute little porgs on the winglets.

Alaska Airlines launches official Star Wars: Galaxy’s Edge plane

Britney Winters is democratizing the wig industry with Upgrade

Upgrade announces a $1 million seed extension and plans to offer microloans to hairstylists to reinvest and grow their businesses.

Britney Winters is democratizing the wig industry with Upgrade

Why an Arctic town in Finland bid for the 2032 Olympic Summer Games

Called Salla 2032—a winner of Fast Company’s 2022 World Changing Ideas Awards—the campaign to host the summer Olympics in Finland’s coldest city illustrated the very real consequences climate inaction.

Why an Arctic town in Finland bid for the 2032 Olympic Summer Games

Tito’s vodka blends hi-tech and heritage for its 25th anniversary

The brand deployed an in-store mixed reality experience created in collaboration with Paul Mann—and will launch a standalone virtual reality app later this year.

Tito’s vodka blends hi-tech and heritage for its 25th anniversary

David Droga changed advertising. Now he wants to kill it.

With Accenture Song, the ad legend aims to use creative thinking to transform entire businesses.

David Droga changed advertising. Now he wants to kill it.

Dove deepfakes moms to illustrate the impact of toxic influencers on teens

The brand’s newest short film explores the influence and impact of beauty advice on social media.

Dove deepfakes moms to illustrate the impact of toxic influencers on teens

Does your company need a podcast?

Long form audio may be one of the biggest trends in content marketing, but if a tree falls in the forest…? Here’s what you need to know before launching a brand podcast.

Does your company need a podcast?

The ad world’s ultimatum to Netflix: Be bold

The streaming giant is finally adding a cheaper, ad-supported tier, and brands and ad agencies see an opportunity to experiment and do something new.

The ad world’s ultimatum to Netflix: Be bold

Patagonia’s new film is a haunting portrait of America’s climate refugees

The outdoor brand’s latest piece of film activism takes a close, devastating look at an Alaskan village on the frontlines of the climate emergency.

Patagonia’s new film is a haunting portrait of America’s climate refugees

How the Phoenix Suns built a championship brand—off the court

The Suns finished the season with the best record in the NBA, but it’s also been building its bond with fans—with lessons for every company on the rise.

Why Coinbase is making a crowdsourced film trilogy with Bored Ape Yacht Club

The crypto exchange is asking Bored Ape Yacht Club members to submit their apes and ideas for a film series to be made over the next year.

Why Coinbase is making a crowdsourced film trilogy with Bored Ape Yacht Club

UNESCO project aims to digitally preserve Ukraine landmarks facing damage by war

‘Backup Ukraine’ is using Polycam 3D scanning app to quickly and easily scan and upload digital renderings of important landmarks.

UNESCO project aims to digitally preserve Ukraine landmarks facing damage by war

Fanatics strikes again as Topps lands Euros 2024 and 2028 rights

After more than 40 years with Panini, the iconic collectibles for Europe’s biggest soccer tournament is moving to Topps.

Fanatics strikes again as Topps lands Euros 2024 and 2028 rights

Impact

At Google’s new campus, ‘dragonscale’ solar panels capture sunlight from all different angles

There’s a hidden, huge source of emissions companies are ignoring: their banking

How family farmers are working to get federal support for regenerative agriculture

News

Don’t force your employees back to the office. Do this instead

Actually, Americans do want to hear what brands have to say about reproductive rights

Free COVID-19 tests USPS: How to get your 3rd round mailed to your home

Co.Design

Today’s top design innovators have it all wrong. Here’s how to think bigger

See the cutting-edge tech turning government buildings into lean, green machines

Microsoft reinvents the mouse for people with disabilities

Work Life

Considering professional development? Maybe prioritize this instead

Chef Kwame Onwuachi’s debut cookbook is a taste of Black America

Exactly how to think about every skill you’ve ever built and showcase it in a job search