Fast Company posts tagged: Marketing | Fast Company

Marketing

General Motors’ new logo is the biggest branding fail of 2021 (so far)

News

01.16.21 | 7:01 am

Troubling study reveals how minor workplace slights can trigger suicidal thoughts in depressed people

Troubling study reveals how minor workplace slights can trigger suicidal thoughts in depressed people

01.16.21 | 7:01 am

Actually, Americans are feeling better than you think this winter

Actually, Americans are feeling better than you think this winter

01.15.21 | 2:07 pm

Bumble files to go public

Bumble files to go public

01.15.21 | 11:19 am

Smart talking points: What happens next with President Trump’s impeachment?

Smart talking points: What happens next with President Trump’s impeachment?

01.15.21 | 10:18 am

It’s not your imagination: Wealthy people really do practice more social distancing

It’s not your imagination: Wealthy people really do practice more social distancing

01.15.21 | 8:43 am

IRS stimulus checks: Painfully slow mailed-out payments frustrate many Americans

IRS stimulus checks: Painfully slow mailed-out payments frustrate many Americans

01.15.21 | 7:01 am

Security experts weigh in on how to prevent more right-wing violence on Inauguration Day

Security experts weigh in on how to prevent more right-wing violence on Inauguration Day

01.15.21 | 6:00 am

The damning ‘MLK/FBI’ doc shows how poorly Martin Luther King Jr. was treated in his time

The damning ‘MLK/FBI’ doc shows how poorly Martin Luther King Jr. was treated in his time

01.14.21 | 3:05 pm

Poshmark stock skyrockets in Nasdaq debut as investors rush to cash in on resale mania

Poshmark stock skyrockets in Nasdaq debut as investors rush to cash in on resale mania

01.14.21 | 2:04 pm

Here’s the full list of performers (so far) who will appear at Joe Biden’s inauguration

Here’s the full list of performers (so far) who will appear at Joe Biden’s inauguration

01.14.21 | 12:47 pm

This damning ‘Daily Show’ clip shows how GOP language fired up insurrectionists

This damning ‘Daily Show’ clip shows how GOP language fired up insurrectionists

01.14.21 | 8:31 am

Paycheck Protection Program loan portal opens to larger lenders soon: Here’s the latest

Paycheck Protection Program loan portal opens to larger lenders soon: Here’s the latest

01.14.21 | 7:45 am

How newspapers across the country reacted to Trump’s historic second impeachment

How newspapers across the country reacted to Trump’s historic second impeachment

01.14.21 | 6:01 am

Staying in Texas. Fleeing New York. Here’s how and where people are moving during COVID-19

Staying in Texas. Fleeing New York. Here’s how and where people are moving during COVID-19

01.13.21 | 3:12 pm

Tech IPOs are still popping in 2021 as Affirm stock surges 80% in market debut

Tech IPOs are still popping in 2021 as Affirm stock surges 80% in market debut

01.13.21 | 2:30 pm

Why the Hot Dog Costume Guy meme perfectly captures the downfall of Trump

Why the Hot Dog Costume Guy meme perfectly captures the downfall of Trump

01.13.21 | 12:49 pm

Airbnb is blocking D.C. inauguration bookings amid threats of violence

Airbnb is blocking D.C. inauguration bookings amid threats of violence

01.13.21 | 12:10 pm

Mindfulness doesn’t work for everyone, says University of Cambridge study

Mindfulness doesn’t work for everyone, says University of Cambridge study

01.13.21 | 9:34 am

How to watch the Trump impeachment vote on CNN, PBS, and elsewhere live without cable

How to watch the Trump impeachment vote on CNN, PBS, and elsewhere live without cable

01.13.21 | 7:10 am

YouTube is the latest platform to suspend Trump

YouTube is the latest platform to suspend Trump

The attempted coup at the Capitol needs to be brands’ wake-up call about funding online disinformation

The attempted coup at the Capitol needs to be brands’ wake-up call about funding online disinformation

Pfizer unveils its first major logo redesign in 70 years

Facebook is the worst brand of the year

How Burger King, Nike, and Patagonia made great advertising for an awful year

How Burger King, Nike, and Patagonia made great advertising for an awful year

Video

All Marketing Stories

General Motors’ new logo is the biggest branding fail of 2021 (so far)

But hey, the year is young.

The attempted coup at the Capitol needs to be brands’ wake-up call about funding online disinformation

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news.

The attempted coup at the Capitol needs to be brands’ wake-up call about funding online disinformation

Pfizer unveils its first major logo redesign in 70 years

A new brand identity aims to embody the pharma giant’s shift from pills like Advil and Viagra to the science of vaccines.

Facebook is the worst brand of the year

The year 2020 straddles the massive gap between the company Facebook projects itself to be and the one defined by its IRL actions.

How Burger King, Nike, and Patagonia made great advertising for an awful year

These are the 10 best ads of 2020.

How Burger King, Nike, and Patagonia made great advertising for an awful year

Need an escape from real life? Watch these 7 heartwarming holiday ads

Want to get in the holiday spirit? These are the best ads of the season—and they’re a lot shorter than Miracle on 34th Street.

Need an escape from real life? Watch these 7 heartwarming holiday ads

This ad gives 2020 the send-off (and middle finger) it deserves

Social impact agency Public is telling this year to f**k off to raise donations for the Mental Health Coalition and Black Health Alliance.

This ad gives 2020 the send-off (and middle finger) it deserves

This ad proves that commercials need to get weird again

Maybe not every ad, but RC Cola’s—via ice cube eyes and soda bottle heads—prove that confident creativity needs an industry-wide renaissance.

Forget Travis Scott. Now McDonald’s has Xmas meals for the Grinch, Rudolph, and John McClane

From December 14 to December 24, you can buy the favorite combo of a new holiday character every day for $1.

Forget Travis Scott. Now McDonald’s has Xmas meals for the Grinch, Rudolph, and John McClane

Ben & Jerry’s teams up with Colin Kaepernick on new ice-cream flavor to ‘Change the Whirled’

A portion of the proceeds from the new permanent flavor will go to Kaepernick’s Know Your Rights Camp foundation.

Ben & Jerry’s teams up with Colin Kaepernick on new ice-cream flavor to ‘Change the Whirled’

Amazon’s smiling worker ad blitz is right out of Big Tech’s sly new playbook

Amid growing criticism, a three-part video series focuses on the opportunity, family, and security of working at the trillion-dollar company.

Amazon’s smiling worker ad blitz is right out of Big Tech’s sly new playbook

4 reasons why marketing should drive your company’s digital evolution

The days of just counting clicks are gone; more effective dollars are being spent on buyer intent and propensity-to-buy tools, data and analytics, search marketing, digital campaigns, and social selling.

4 reasons why marketing should drive your company’s digital evolution

Why UN Women is promoting a photo of a man beating his wife

This new campaign ditches an engaging story in favor of sudden impact, illustrating the power in what you can’t see.

Why UN Women is promoting a photo of a man beating his wife

Patagonia’s reversible poem ad is a check on runaway Black Friday Cyber Monday spending

What started in 2011 with “Don’t Buy This Jacket” continues with a creative call for defiant climate action.

Patagonia’s reversible poem ad is a check on runaway Black Friday Cyber Monday spending

Why Under Armour and Stephen Curry are launching Curry Brand now

A new signature brand marks an expansion in their seven-year relationship, as well as a new push into branded purpose.

Black and Hispanic ad execs on the challenges facing the brand of America right now

Experts weigh in on defining the American brand, how it’s been damaged or changed most, and how it can be saved.

Global advertising execs on the promise and problems of America’s brand

Ad execs from Asia, Germany, and India weigh in on Brand America—where it’s been, and where it might be headed.

Junk-food brands are coming for Christmas—and this ugly Cheetos sweater is proof

Frito-Lay has joined the likes of McDonald’s, KFC, and Dunkin in the madness of pushing branded merch and apparel.

The Great American Rebrand

We invited one of the world’s leading ad agencies, Wieden+Kennedy, to give us some ideas on how the USA might restore luster to the brand.

The Great American Rebrand

The United States of America: Can this brand be saved?

This week, Fast Company will feature an in-depth look at what America’s brand is, how it’s changed over the past four years, and where it needs to go.

Impact

The simple reason West Virginia leads the nation in vaccinating nursing home residents

People with disabilities have been disproportionately affected by the economic impact of COVID-19

Paris is turning its iconic street into pedestrian gardens

News

Troubling study reveals how minor workplace slights can trigger suicidal thoughts in depressed people

Actually, Americans are feeling better than you think this winter

Bumble files to go public

Co.Design

Turning trash into treasure: London Design Biennale features gorgeous pieces made from waste

In London, an experimental building houses two very different types of tenants

Architecture criticism matters more than ever, according to a critic bullied by Trump

Work Life

Director Emerald Fennell explains why ‘Promising Young Woman’ doesn’t end how you’d expect

7 tips for starting a successful side hustle

Why equitable workplaces depend on your team’s makeup (not just outstanding hires)