Fast Company posts tagged: Marketing | Fast Company

Marketing

This could be the worst Earth Day ad of 2021

This could be the worst Earth Day ad of 2021

News

04.23.21 | 7:38 am

Still waiting for a paper stimulus check from the IRS? It could be on the way in this new batch

Still waiting for a paper stimulus check from the IRS? It could be on the way in this new batch

04.23.21 | 7:00 am

In reluctant defense of ‘Mank,’ this year’s Oscars villain

In reluctant defense of ‘Mank,’ this year’s Oscars villain

04.23.21 | 6:00 am

How HBO’s ‘A Black Lady Sketch Show’ beat the worst of odds for season two

How HBO’s ‘A Black Lady Sketch Show’ beat the worst of odds for season two

04.22.21 | 2:42 pm

Scientists are searching for the plural of ‘black hole,’ and their ideas are out of this world

Scientists are searching for the plural of ‘black hole,’ and their ideas are out of this world

04.22.21 | 11:34 am

Get ready to party: 10 ways to save the planet on Earth Day

Get ready to party: 10 ways to save the planet on Earth Day

04.22.21 | 8:00 am

HBO Max sees subscribers surge due to Warner Bros. movies debuting direct to streaming

HBO Max sees subscribers surge due to Warner Bros. movies debuting direct to streaming

04.21.21 | 4:25 pm

Report says Biden may lower nicotine in cigarettes. Wait, is that even possible?

Report says Biden may lower nicotine in cigarettes. Wait, is that even possible?

04.21.21 | 2:50 pm

Nike and Chick-fil-A are winning the hearts of American teens. Instagram is losing them

Nike and Chick-fil-A are winning the hearts of American teens. Instagram is losing them

04.21.21 | 12:40 pm

Waiting for a fourth stimulus check? Some states are sending direct payments, too

Waiting for a fourth stimulus check? Some states are sending direct payments, too

04.21.21 | 11:41 am

Buying a home is harder in these 3 states where income has been stagnant

Buying a home is harder in these 3 states where income has been stagnant

04.21.21 | 11:10 am

IRS warning: Your tax refund could be delayed if you mess up on the new cryptocurrency question

IRS warning: Your tax refund could be delayed if you mess up on the new cryptocurrency question

04.21.21 | 7:57 am

Day after Dogeday: investors in Dogecoin feel the pain after the cryptocurrency flops

Day after Dogeday: investors in Dogecoin feel the pain after the cryptocurrency flops

04.21.21 | 6:00 am

A guilty verdict for Derek Chauvin is a beginning, not an ending

A guilty verdict for Derek Chauvin is a beginning, not an ending

04.20.21 | 5:33 pm

Derek Chauvin found guilty for the murder of George Floyd

Derek Chauvin found guilty for the murder of George Floyd

04.20.21 | 2:53 pm

COVID-19 vaccines can’t give you herpes (and other things the ‘New York Post’ won’t tell you)

COVID-19 vaccines can’t give you herpes (and other things the ‘New York Post’ won’t tell you)

04.20.21 | 1:35 pm

How high can Dogecoin go? Traders test price limits with Doge Day campaign on April 20

How high can Dogecoin go? Traders test price limits with Doge Day campaign on April 20

04.20.21 | 9:00 am

Spotify founder Daniel Ek expands his Brilliant Minds Foundation, adds new CEO

Spotify founder Daniel Ek expands his Brilliant Minds Foundation, adds new CEO

04.20.21 | 8:00 am

Don’t send LinkedIn messages on this day of the week if you actually want a response

Don’t send LinkedIn messages on this day of the week if you actually want a response

04.20.21 | 7:48 am

How to watch Apple’s Spring Loaded event: New iPads, iMacs, and more

How to watch Apple’s Spring Loaded event: New iPads, iMacs, and more

04.20.21 | 6:58 am

Got the 4/20 munchies? Here’s where you can get free and cheap food on Pot Day

Got the 4/20 munchies? Here’s where you can get free and cheap food on Pot Day

Why Robert Downey Jr. and Gwyneth Paltrow want you to ditch your old toilet paper

Why Robert Downey Jr. and Gwyneth Paltrow want you to ditch your old toilet paper

BTS meets the Golden Arches: McDonald’s unveils a new meal inspired by the K-pop superstars

BTS meets the Golden Arches: McDonald’s unveils a new meal inspired by the K-pop superstars

Why P&G is asking you to change your habits to save the planet

Why P&G is asking you to change your habits to save the planet

Ikea hires its first-ever global chief creative officer

Ikea hires its first-ever global chief creative officer

Video

All Marketing Stories

This could be the worst Earth Day ad of 2021

Randi Zuckerberg stars in SodaStream’s bizarrely disjointed ode to the planet.

This could be the worst Earth Day ad of 2021

Why Robert Downey Jr. and Gwyneth Paltrow want you to ditch your old toilet paper

TP startup Cloud Paper satirizes the DTC formula to raise awareness of deforestation and push its bamboo products.

Why Robert Downey Jr. and Gwyneth Paltrow want you to ditch your old toilet paper

BTS meets the Golden Arches: McDonald’s unveils a new meal inspired by the K-pop superstars

First it was Travis Scott. Then J Balvin. Now McDonald’s is going global with BTS.

BTS meets the Golden Arches: McDonald’s unveils a new meal inspired by the K-pop superstars

Why P&G is asking you to change your habits to save the planet

“It’s Our Home” is P&G’s latest big-budget campaign aimed at persuading consumers to mind their environmental footprint. Is it a marketing misfire?

Why P&G is asking you to change your habits to save the planet

Ikea hires its first-ever global chief creative officer

The key to Linus Karlsson’s success will be to somehow get Ikea’s e-commerce and product experience to match its marketing creativity.

Ikea hires its first-ever global chief creative officer

Forget Voltswagen, Volkswagen is the real April Fool

It’s not a joke. It is a joke. It’s not a joke. It is a joke. It’s not . . .

Forget Voltswagen, Volkswagen is the real April Fool

Meet the new CMO alliance that wants to help usher in the next generation of Black executives

The Black Executive CMO Alliance (BECA) aims to provide a vibrant forum for collaboration and networking, while also creating opportunity.

Meet the new CMO alliance that wants to help usher in the next generation of Black executives

How to design—and redesign—a PSA to stop Asian hate

A group of Asian creatives at Wieden+Kennedy created a short film to combat COVID-19-related racism.

How to design—and redesign—a PSA to stop Asian hate

Dove is paying for other brands to put more diverse faces in their ads

It really shouldn’t be this hard to persuade advertisers to showcase diverse models.

Dove is paying for other brands to put more diverse faces in their ads

Brands That Matter: Everything you need to know about applying for Fast Company’s new award

Is your organization bigger than the service it provides? If so, we want to hear from you. Here’s how to apply for Brands That Matter—and how to make sure your entry stands out.

Brands That Matter: Everything you need to know about applying for Fast Company’s new award

Justin Long is no longer a Mac, takes aim at Apple in new Intel ads

In the latest iteration of the mascot wars, Intel woos Apple’s one-time personification and flips the script on a classic ad campaign.

Justin Long is no longer a Mac, takes aim at Apple in new Intel ads

Inside the ad industry’s moonshot: Pitching you to get the COVID-19 vaccine

The inside story of the most important public marketing campaign ever assembled.

Inside the ad industry’s moonshot: Pitching you to get the COVID-19 vaccine

Burger King incites rage for tweeting ‘Women belong in the kitchen’ on International Women’s Day

Despite being used as a tease to announce a new scholarship program for female BK workers, the joke fell flat. REALLY flat.

Burger King incites rage for tweeting ‘Women belong in the kitchen’ on International Women’s Day

LeBron James and More Than a Vote ask “You with us?” in fight for voting rights

Set to run during the NBA All-Star Game, the new spot directly addresses Republican-led state moves to alter voting rules.

LeBron James and More Than a Vote ask “You with us?” in fight for voting rights

This new Facebook ad targets the only people left who actually like the brand

‘Good Ideas Deserve to Be Found’ is basically targeted ad hype set to a funky beat to keep the music of small-business ad-buying playing on a loop.

National Geographic’s new documentary tells the inside story of Pfizer’s COVID-19 vaccine

‘Mission Possible: The Race for a Vaccine’ premieres March 11 on National Geographic.

National Geographic’s new documentary tells the inside story of Pfizer’s COVID-19 vaccine

These new Apple Watch ads are incredibly creepy

Is this Apple or a fictional tech overlord we’ll see in a yet-to-be-released dystopian film?

These new Apple Watch ads are incredibly creepy

In this brutal winter, escape mentally with the cult brand Arc’teryx’s first-ever surf film

Pro surfer Pete Devries riding some cold, cold waves is a perfect fit for the Vancouver-based outdoor brand.

What do Disney and ‘Star Wars’ have to do with selling electric Chevy Bolts? Not much

Chevy’s new ad goes for blatant brand halo of X-wings and princesses of the Magic Kingdom to pitch its new Bolt EVs.

What do Disney and ‘Star Wars’ have to do with selling electric Chevy Bolts? Not much

Why Ryan Reynolds is an animated Panda for Valentine’s Day

The Hollywood star is a new minority owner in Highkey, and a major part of its new mascot.

Why Ryan Reynolds is an animated Panda for Valentine’s Day