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He could’ve used the massive budget for a flashy video. Instead, Drake gave the money to people in need around Miami.

Watch Drake Give Away Nearly $1 Million In His Video For “God’s Plan”

BY Joe Berkowitz

What: The new video for “God’s Plan”

Who: Drake

Why we care: Artistic philanthropy comes in a lot of forms. Chance the Rapper, for instance, enjoys occasionally renting out entire theaters to make sure Chicagoans can freely enjoy the movies he considers un-missable. Drake, however, has just made his philanthropy a part of his art.

A new video for “God’s Plan,” a song from the recent EP Scary Hours, finds Drake giving away a ton of money on camera. “The budget for this video was $996,631.90,” a cheeky caption reads at the start of the video. “We gave it all away. Don’t tell the label.”

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Directed by Karena Evans, the heartwarming clip features Drake performing good works on the streets of Miami: donating to a women’s shelter, paying for groceries, and other noble deeds. The reactions from the people he helps are guaranteed to brighten up your day (particularly the woman at the 2:50 mark.)

Watch the full video below:

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ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


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