WHAT: A new Gatorade starring Michael Jordan, Serena Williams, the Manning brothers, Matt Ryan, JJ Watt, Kyle Schwarber and Karl Anthony Towns, all revealing the one special ingredient that makes a winner.
WHO: Gatorade, TBWA Chiat Day/LA
https://youtu.be/hSLV3AjLiZk
WHY WE CARE: There aren’t too many brands that can line up such an impressive murderer’s row of superstar sports talent in one spot. Here, Gatorade takes full advantage by flipping the script a bit from the classic highlight moments, choosing instead to focus on the tougher times. It’s a different kind of aspirational approach, one that favors sweat over celebrity. A solid addition to the classic sports ad construct, while not feeling redundant or too cliche. Electrolytes!
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.