advertisement
advertisement

Michael Jordan, Serena Williams, And The Manning Brothers Reveal The Secret To Success

In this new Gatorade ad, we find out they key to becoming a winner is actually losing.

Michael Jordan, Serena Williams, And The Manning Brothers Reveal The Secret To Success

WHAT: A new Gatorade starring Michael Jordan, Serena Williams, the Manning brothers, Matt Ryan, JJ Watt, Kyle Schwarber and Karl Anthony Towns, all revealing the one special ingredient that makes a winner.

advertisement

WHO: Gatorade, TBWA Chiat Day/LA

WHY WE CARE: There aren’t too many brands that can line up such an impressive murderer’s row of superstar sports talent in one spot. Here, Gatorade takes full advantage by flipping the script a bit from the classic highlight moments, choosing instead to focus on the tougher times. It’s a different kind of aspirational approach, one that favors sweat over celebrity. A solid addition to the classic sports ad construct, while not feeling redundant or too cliche. Electrolytes!

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

More

Video