Why Crocs made a comeback, and other developments in design

Hello out there! Careful readers of this page may notice a new face in the upper right-hand corner. That face is mine. This is my first issue as editor-in-chief of Fast Company, and I’m thrilled to be here.

**Brendan Vaughan** [Illustration: Kagan McLeod]

Fast Companylaunched in 1995, just as I was launching my own career, and I remember thinking, Wow, great idea. The founding editors, Alan Webber and Bill Taylor, intuited that the acceleration of innovation would change the world forever, and theybottled that insightinto a magazine that became the voice of the new economy.

Nearly 30 years later, I’m excited to help write the next chapter in Fast Company‘s history. Our plans are too big to cover in this space. They extend far beyond the pages of the magazine to our website, social feeds, events, podcasts, videos, and more—even to the metaverse (which Harry McCracken, our global technology editor, explains beautifully . . . to the extent that you can explain something that doesn’t yet exist). More to come on all of this.

Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.

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