Allow us to solve your I-don’t-have-a-present-yet situation: Make a (free!) mixtape, courtesy of Apple’s new Mix-Tape app. It’s just like 1995, but with less cursing and re-spooling. Instead, you can simply record a 90-second voice introduction telling your besties/crushes/partners how dreamy they are, and then pick the songs that express your soul along with cover art that features, say, you. Caveat: Both you and all recipients need to have Apple Music Subscriptions–free 3-month trial Groupons are here. Listeners can be on either iOS or Android.
Pro tip: To really win the holidays, you could gift a real mixtape. Like, with a tape. And a tape player. I know, genius. Here are instructions for converting a playlist on Spotify or Pandora et al. into a tape. And then you gift it along with a $3 boombox or Walkman from Goodwill. You’re welcome.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.