Provided the wind cooperates, Midtown Manhattan will be lousy with giant balloons today for the 93rd Macy’s Thanksgiving Day Parade.
What used to be a humble unofficial kickoff to the holiday season has since evolved into a daylong, star-studded spectacle—and this year will be no different. Celine Dion, Jimmy Fallon, Debbie Gibson, Idina Menzel, a few former NASA astronauts, and the cast and Muppets of Sesame Street are among the marquee headliners. You can check out the full details—including the parade route, interactive map, and list of balloons—on the Macy’s website.
The 2019 parade is set to begin at 9 a.m. ET and will be broadcast live on NBC. If you’re a cable cord cutter who wants to stream the action live on your computer, device, or smart TV, you have a few different ways to do that. I’ve rounded up the best choices below. Alternatively, you can access NBC for free with an over-the-air antenna, but if you don’t have one of those, try one of these options:
- Streaming services: NBC is available to live-stream on a few streaming service, including Hulu With Live TV, YouTube TV, FuboTV, and AT&T Now. These services are easy to sign up for, easy to cancel, and often include a free trial.
- NBC online or mobile: You can stream NBC on the network’s website or through its mobile apps on iOS or Android. You’ll probably need login credentials with a pay-TV provider to watch this way.
- Locast: This nonprofit service lets you stream broadcast networks for free in 16 cities. Find it here.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
