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Forget the impeachment hearings or the Democratic debate. A trade group wins Wednesday with the best avocado website ever.

We’re calling it: This is the best guacamole website in history

[Photo: courtesy of Avocados From Mexico]

BY Arianne Cohen

Prepare yourself . . . and your avocados: a Mexican avocado trade group has launched what we feel comfortable calling The Best Avocado Website Ever to help you “discover the power of guacamole.”

Guacabilities.com aims to make sure that you know the latest in “exciting new techniques,” such as avocado marble, which “makes meals even more inviting,” and the guacamole cloud, an avocado poof dispensed from a frosting bag, and perfect avocado rings, which look like donuts that you can cover with various yummy, crunchy concoctions.

Did you know that your Guacabilities were lacking? They are, because probably you didn’t know about hundreds of recipes such as Uptown Funk-a-Mole with Cilantro Lime Waffle Chips and Avocado Ice Cream Sandwiches.

There is, of course, a poll of restaurant customers: 85% prefer fresh guacamole, and 69% see guacamole as “part of a growing trend.”

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That’s actually an understatement, as the global avocado market hit $9.29 billion last year, according to an industry report.

The trade group, Avocados From Mexico, was founded in 2013 and is based in Irving, Texas.

Avocados From Mexico, we salute you. Holy guacamole.

Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.

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ABOUT THE AUTHOR

Arianne Cohen is a journalist who has appeared frequently in Fast Company, Bloomberg Businessweek, The Guardian, The New York Times, and Vogue. More


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