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“Our goal is the endless scroll!”

BY Michael Grothaus

While Netflix is no doubt the world’s most popular streaming service, it’s not without its problems. The most notable one is discoverability–or the ease of finding content to watch. That discoverability issue only becomes more pronounced as Netflix continues to add new original content at a seemingly lightning-fast pace. And it’s something the writers at Saturday Night Live aren’t having anymore. Check out their mock ad below.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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