“I’d love to see a show of hands,” says Ashley Yuki. “How many of you have heard of IGTV?”
The 30-year-old product manager in charge of IGTV, Instagram’s long-form video platform, is standing in front of a small crowd of twentysomething digital editors and content creators on a warm September morning at Rosaliné, a bistro in West Hollywood. Tucked among trendy boutiques and overpriced salons, the space features ivory tiles, mid-century modern furniture, and cascading green flora, giving it a distinctly “Instagrammy” feel—to borrow a term used by Instagram employees to describe the composed, art-directed aesthetic that defines the image-sharing app.
Most hands shoot up, and Yuki, who has the enthusiastic energy of a camp counselor, looks relieved. “Okay! That’s good! Lots of hands. Keep your hand up if you’ve actually used IGTV.”
Sensing the crowd’s trepidation, she soothingly urges, “It’s okay. Be honest.”
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