A franchisee of the American pizza company in Russia thought up an ever-so-clever gimmick that would get people sharing the company’s logo on social media: offer 100 free pizzas a year for 100 years to anyone who would get a tattoo of the Domino’s Pizza logo on their body. The problem for Domino’s: Russians are apparently mad about the company’s pies, and so many people began getting tattoos that Domino’s had to call off the promotion.
In total, about 350 people qualified for the free pizzas in the end–and all they had to do to get them was sacrifice some skin.
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