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LinkedIn surfaced the things most important to candidates that employers may be missing.

This heat map shows the only parts of job ads that get read

[Photo: NordWood Themes/Unsplash]

BY Lydia Dishman

Employers who labor over their carefully crafted job posting explaining their mission and company culture, should be aware of a simple fact: Job seekers are skimming the listing and homing in on one thing immediately: salary range.

[Screenshot: courtesy of LinkedIn
Anew reportfrom LinkedIn generated a heat map of what candidates eyes are drawn to immediately in a job posting and it’s the bit about pay and benefits. It’s not hard to see why. A salary and/or benefits package that doesn’t bump them to the next level is likely to get a swipe left.

Almost as crucial are title, location, and responsibilities, including how many people the candidate would have to manage as well as what performance metrics they’d need to hit.

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This may not be breaking news to anyone looking for work, but it bears repeating for employers in a tight labor market. Money talks and your weird job titles just might make the best talent slip through your selection process.

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ABOUT THE AUTHOR

Lydia Dishman is the senior editor for Growth & Engagement for fastcompany.com. She has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others More


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