advertisement
advertisement

This heat map shows the only parts of job ads that get read

LinkedIn surfaced the things most important to candidates that employers may be missing.

This heat map shows the only parts of job ads that get read
[Photo: NordWood Themes/Unsplash]
advertisement
advertisement

Employers who labor over their carefully crafted job posting explaining their mission and company culture, should be aware of a simple fact: Job seekers are skimming the listing and homing in on one thing immediately: salary range.

advertisement

[Screenshot: courtesy of LinkedIn
A new report from LinkedIn generated a heat map of what candidates eyes are drawn to immediately in a job posting and it’s the bit about pay and benefits. It’s not hard to see why. A salary and/or benefits package that doesn’t bump them to the next level is likely to get a swipe left.

Almost as crucial are title, location, and responsibilities, including how many people the candidate would have to manage as well as what performance metrics they’d need to hit.

This may not be breaking news to anyone looking for work, but it bears repeating for employers in a tight labor market. Money talks and your weird job titles just might make the best talent slip through your selection process.

About the author

Lydia Dishman is a reporter writing about the intersection of tech, leadership, and innovation. She is a regular contributor to Fast Company and has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.

More