Walmart is launching a new personal shopping service called Jetblack. The $50-per-month service, which just launched in New York City, will deliver items ordered over text either same or next day. For now, memberships will be limited to a select few, but you can join the waitlist.
Jetblack is just the latest attempt by Walmart to rival Amazon Prime and Prime Now.
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The new service was founded by Rent The Runway cofounder Jenny Fleiss. In a video demonstrating the service, a mom is heard asking “J” to buy a gift for a puzzle-loving 5-year-old. Later, that same woman is heard ordering brand-specific diapers and wipes. Jetblack’s marketing heavily targets moms. Jetblack is its own company with Walmart incubator Store No. 8, though its purple-black theme seems to reference another Walmart property—digital native focused e-commerce site Jet.com.
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