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Walmart is launching a same-day, text-order delivery service

Personal shopping by text and same-day delivery: meet Jetblack, Walmart’s newest venture.

Walmart is launching a same-day, text-order delivery service
[Photo: courtesy of Jetblack]

Walmart is launching a new personal shopping service called Jetblack. The $50-per-month service, which just launched in New York City, will deliver items ordered over text either same or next day. For now, memberships will be limited to a select few, but you can join the waitlist.

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Jetblack is just the latest attempt by Walmart to rival Amazon Prime and Prime Now.

The new service was founded by Rent The Runway cofounder Jenny Fleiss. In a video demonstrating the service, a mom is heard asking “J” to buy a gift for a puzzle-loving 5-year-old. Later, that same woman is heard ordering brand-specific diapers and wipes. Jetblack’s marketing heavily targets moms. Jetblack is its own company with Walmart incubator Store No. 8, though its purple-black theme seems to reference another Walmart property—digital native focused e-commerce site Jet.com.

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About the author

Ruth Reader is a writer for Fast Company. She covers the intersection of health and technology.

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