It’s the first time smartphone use will have overtaken television viewing in the most populous country on the planet, reports CNBC. That’s according to a study by research firm eMarketer, which found Chinese consumers will spend two hours and 39 minutes a day on their smartphone in 2018, and only two hours and 32 minutes watching TV. The drive behind the shift to smartphones from television is due to the prominence of digital video in the country. As Shelleen Shum, forecasting director at eMarketer, noted:
“Audiences increasingly consume digital video within platforms that provide a greater variety of content and allow for on-demand viewing. Faster networks and the proliferation of smartphones allow consumers to watch or post videos in between other daily activities.”
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