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Elon Musk is creating a satirical news site after failing to buy “The Onion.” And if you thought they’d let that slide, you’ve never read “The Onion.”

Elon Musk Tried To Buy “The Onion,” And Now They’re Owning Him On Twitter

[Photo: Dan Taylor/Heisenberg
Media]

BY Joe Berkowitz1 minute read

It was a story so satirically ludicrous, it might as well have been in The Onion. And now, of course, it is.

According to The Daily Beast, billionaire/aspiring immortal Elon Musk tried to buy The Onion, the most consistently good fake news source in the world. The Onion did not sell. In classic petulant rich guy fashion, Musk refused to take no for an answer, opting instead to clone The Onion from its DNA using Jurassic Park technology. Musk decided to launch his own similar website, and even managed to poach some writers from the original. (There’s only so much money an individual can realistically be expected to say no to in good conscience.)

If Musk was such a fan of The Onion to begin with, however, he must have understood that the venerable comedy machine would retaliate in kind.

When the story below arrived back in February, nobody outside of the publication’s sphere knew the reason for its creation.

However, by the time the story of Musk’s upcoming entrée into the comedy world became public earlier this week, fans of The Onion may have prepped for the onslaught to come.

The following story ran on internet-focused sister-site, ClickHole, yesterday.

It was a perfect meta-jab at Musk, who comes off about as megalomaniacal in reality as he does in the story.

Next came a piece in The Onion today, extending the feud.

Ouch. It’s quite likely that The Onion and ClickHole will keep tag-teaming against Musk until either he drops his secret project or–heaven forbid–The Onion goes under. In the meantime, the world awaits the sure-to-be brutal roasting that must be on its way from comedy upstart Elon Musk.

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ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


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