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WhatsApp Business is a free Android app the company released today that aims to make it easier for businesses to connect with customers, WhatsApp announced in a blog post. The app will allow businesses to create profiles where customers can find out more about them, offer quick replies to customer questions, view messaging statistics, and […]

WhatsApp launches its new Business messenger app

[courtesy of WhatsApp Business]

BY Michael Grothaus

WhatsApp Business is a free Android app the company released today that aims to make it easier for businesses to connect with customers, WhatsApp announced in a blog post. The app will allow businesses to create profiles where customers can find out more about them, offer quick replies to customer questions, view messaging statistics, and offer Confirmed (aka verified) Accounts. WhatsApp Business is available for download today in Indonesia, Italy, Mexico, the U.K., and the U.S., with the app rolling out to other markets in the coming weeks.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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