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The Tesla CEO took to Twitter today to announce that 30,000 hats with the logo of his other startup, The Boring Company, have already been sold since they went on sale in October. The Boring hats go for $20 a pop, meaning Musk has moved $600,000 worth of them. Over 30,000 hats sold! — Elon […]

Elon Musk’s latest hit is a . . . hat

[Photo: Flickr user Dan Taylor / Heisenberg Media]

BY Michael Grothaus

The Tesla CEO took to Twitter today to announce that 30,000 hats with the logo of his other startup, The Boring Company, have already been sold since they went on sale in October. The Boring hats go for $20 a pop, meaning Musk has moved $600,000 worth of them.

As for what comes after the hats?

We hope that’s a joke, but with Musk , you never know.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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