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As you spend the day scanning for great deals on six-piece, non-stick cookware sets, here’s some interesting internet history for you: When the National Retail Federation was thinking about how to brand the Monday after Thanksgiving as a big shopping day, it considered several options. “Black Monday” was out, since that is the term coined […]

Take a break from Amazon and read this brief history of how Cyber Monday got its name

[Photo: Emanuele Cremaschi/Getty Images]

BY Elizabeth Segran

As you spend the day scanning for great deals on six-piece, non-stick cookware sets, here’s some interesting internet history for you: When the National Retail Federation was thinking about how to brand the Monday after Thanksgiving as a big shopping day, it considered several options. “Black Monday” was out, since that is the term coined for the biggest stock market crash of all time. “Blue Monday” was in the running, and referred to the color of hyperlinks. Then there was “Green Monday” because, you know, money is green.

For a short read about the weird, wonderful history of Cyber Monday, check out this evergreen story I wrote in 2015.

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ABOUT THE AUTHOR

Elizabeth Segran, Ph.D., is a senior staff writer at Fast Company. She lives in Cambridge, Massachusetts More


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