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In a new campaign for Xbox Game Pass, McBride takes exception to the adage “Less is more.”

Danny McBride Goes Full Danny McBride In This New Xbox Ad

BY Jeff Beer

WHAT: Danny McBride aims his rage at the notion of “less is more” in a new ad for Xbox Game Pass.

WHO: Xbox, Ayzenberg, Caviar

https://youtu.be/OH9MmfwFHXI

WHY WE CARE: As fans of Eastbound & Down, Vice Principals, or This Is The End know, there’s nothing quite like a Danny McBride rant. And here we get McBride in full ad mode (remember his K-Swiss MFCEO?), this time to debunk the idea that more isn’t actually more. Math! He wants more of everything, and makes a compelling argument, no matter how unrealistic. “I’d like more people to come up to me on the street and say, ‘Hey Danny, you were great in Your Highness.'”

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ABOUT THE AUTHOR

Jeff Beer is a senior staff editor covering advertising and branding. He is also the host of Fast Company’s video series Brand Hit or Miss More


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