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When the Burberry CEO takes over as Apple’s retail chief this spring, she’ll arrive with a sterling track record and an open, collaborative spirit that’s sure to shake things up in the executive ranks. Meet the woman charged with making Apple shine again–and what she could mean for its legacy.

Can Apple’s Angela Ahrendts Spark A Retail Revolution?

Ahrendts, photographed at Burberry’s London headquarters in September 2013

BY Jeff Chulong read

One day last summer, my world shattered.

I was in my parents’ kitchen in Reno, Nevada, talking to my mom and waving my iPhone in the air when I dropped it on the floor. (Spanish ceramic tile.) I picked it up and let out a moan.

“What’s wrong?” my mom said.

“Look!” I replied, showing her the phone’s back glass, which now resembled a mosaic of an intricate spiderweb.

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ABOUT THE AUTHOR

Jeff Chu writes on international affairs, social issues, and design for Fast Company. His first book, Does Jesus Really Love Me?: A Gay Christian's Pilgrimage in Search of God in America, was published by HarperCollins in April 2013. More


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