How to give a good group presentation

Facing an audience alone can be anxiety-producing. But copresenting with others brings its own set of challenges as well: from confusion to unclear roles. 

I once taught a class in which students were required to deliver a group presentation on the topic of their choice. One group told me they would be speaking about whales, but failed to coordinate their talk. I think they were as surprised as I was when one member discussed the marine mammal whales, one treated us to some enlightening information about the country of Wales, and a third proceeded to give us an overview of the Wailing Wall in Jerusalem!

Thankfully, most teams do a better job of coordination than my students did. In fact, just a bit of planning and collaboration beforehand can minimize the potential messiness of team talks and allow the benefits (diverse perspectives, time efficiency, teamwork, etc.) to shine. When you coordinate your work together, communication can flow smoothly and your presentation will look like a unified effort, rather than disparate talks thrown together under a single heading. 

You don’t have to synchronize and coordinate every word, but the three elements that will make the most difference in your group presentation are planning, transitioning, and executing a strong Q&A. Here are three keys to giving a great group presentation:  

Planning

Before you get in front of your audience, it’s critical to align on your group’s goal, the depth and road map of your content, and the tone of your presentation. Discuss these questions before crafting content:

• Goal: What is the objective of your talk? What do you want your audience to know, feel, and do as a result of what you share? By agreeing on your goal, you can each then begin crafting your content. Of course, be sure to check in with your group periodically regarding what you are saying and how you’re saying it to avoid overlaps and miscommunications.
• Depth: How much detail will you provide, and in which sections? You might make the decision to have different speakers cover the content at different levels of specificity, or you might opt to keep everyone at the same level. This is a great time to also agree on joint terminology to use across all sections.
• Road map: What is the journey you will take your audience on, and what is each presenter’s role along the way? Each of you should know what you need to say to set your fellow presenters up for success.
• Tone: How formal or informal will your presentation be? Coordinate formality among your presenters in terms of appearance (the clothes you wear), language (contractions and cursing), and concision (how long you speak). 

Transitions

When moving from one speaker to the next, you need to transition both topic and presenter. Too often presenters will simply say, “And here is Sven . . .” and hand over the microphone. Instead, offer a more complete transition that allows your audience to mentally shift from one section of your talk to the next. For instance, “Now that we all understand the significance of the problem, Sven will come up and share our proposed solution.”

If you are presenting in person, there is a delicate dance when one presenter relinquishes the stage to the next person. These transitions work best when the current presenter turns to face the direction the next presenter is coming from, then waits until the new presenter takes center stage before exiting. If you need to pass a remote slide advancer and/or microphone, extend the equipment to the new presenter and allow them to take it. Think of it as “passing the baton” in a relay race; to avoid a literal mic drop, someone’s hand needs to be on these at all times. This exchange also allows you to symbolically pass authority to the next presenter.

Q&A

Going from broadcasting information to interacting with your audience is a critical shift. A Q&A section allows the audience to engage in dialog with the presenting team. It also invites deeper understanding for the audience and allows the presenters to gauge how well the audience has understood their message. When this shift is handled adeptly, the team preserves their credibility and authority.

Here are three suggestions to make this portion of your presentation a success:

1. Determine in advance who will take which questions. This coordination eliminates the awkward moment when everyone is looking blankly at each other, wondering if they should speak. If you have additional thoughts to add to a previous answer, do so by connecting your response to theirs (e.g., “In addition to what Juana said, I also think . . .”).
2. Assign an “orchestra conductor” who manages the audience’s questions and hands them off to the appropriate answerer.  The “conductor” will also manage time and wrap up the Q&A.
3. Pay attention even when you aren’t answering. Consider yourself in the spotlight even when you aren’t speaking. Look at the audience or your fellow presenter who is answering.

Successful group presentations are like scenes in a stage play. Knowing your role, agreeing on timing, paying attention to details, and practicing will create a positive experience for your team members and will enhance your ability to successfully convey your message to your audience. 

And here is some bonus advice for virtual team presentations: Always test mic levels so that everyone’s sound level is even, work to have the same level of lighting, coordinate virtual backgrounds to give a sense of cohesion, and have each member position their bodies in their stage areas the same way.

More and more of our communication is occurring in teams. By taking some time to coordinate and give feedback in advance, we can maximize the benefit of team presenting and avoid barriers to success.

Matt Abrahams is a lecturer at Stanford Graduate School of Business, the author of Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot and Speaking Up Without Freaking Out, and the host of the Think Fast, Talk Smart podcast.