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Once a marker of bad taste, fake plants now look more real than ever. Is that enough to dethrone their living counterparts?

From tacky to tasteful: how  fake plants are growing into a $1 billion industry

[Collage: FC]

BY Elissaveta M. Brandon6 minute read

On New Year’s Eve 2022, my husband and I brought a controversial gift to a friend’s house party: a white orchid bestowed on us by my mother-in-law, so we don’t show up empty-handed. (Moms.)

Orchids are notoriously hard to care for, so I was aghast when a few hours into the party, one of the guests, evidently worried about its dry soil, just dumped a glass of water over it. I needn’t have worried, though, because the water bounced right off the soil and spilled all over the table.

The soil was plastic, the orchid was fake, and every single person in the room had fallen for it—my mother-in-law and myself included.

[Photo: The Sill]

The New Year’s Eve orchid, as it shall henceforth be known, symbolizes a new era in the history of house plants. Once an instant indicator of low-brow taste and garish interiors, fake plants—also known as artificial plants, faux plants, or permanent botanicals if you’re feeling fancy—are becoming increasingly realistic and increasingly popular.

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ABOUT THE AUTHOR

Elissaveta is a design writer based in Brooklyn. Her writing has appeared in The Atlantic, Wired, CityLab, Conde Nast Traveler, and many others More


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