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Some 77% of unmarried adults say they haven’t been on a date in the past month.

Happily ever after might be changing, according to Harlequin

[Photos: rawpixel.com, René Porter/Unsplash]

BY Shalene Gupta1 minute read

U.S. Surgeon General Vivek Murthy says we’re in the midst of a loneliness epidemic. 

And, according to a new study from romance publisher Harlequin, romance and dating are also on the decline in the wake of the pandemic. The study consists of two surveys of U.S. adults: one of 2,000 unmarried adults, and a second of 681 individuals who identify as romance readers. Here are the highlights of what Harlequin discovered:

  • Men enjoy first dates more than women: Most adults are meh about first dates. Only 42% said they enjoyed them, and 20% said they actively don’t. However, 49% of men said they do enjoy first dates compared to just 37% of women.
  • Many people just aren’t dating: 46% of unmarried adults reported that they aren’t dating at all; 30% of unmarried adults said they aren’t dating because they are already in a relationship. Meanwhile, 77% of single adults said they had not been on a date in the past month, and 18% reported that they’d been on just one to two dates in the past month.
  • Happily ever after doesn’t have to mean a relationship: 57% of adults said they believe they can live happily ever after with or without a long-term partner. Women were particularly likely to agree—63% said so compared to 51% of men. Meanwhile, 55% of respondents said happily ever after means surrounding themselves with friends and family with whom they are on good terms, while only 37% said it meant finding a long-term partner.  
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ABOUT THE AUTHOR

Shalene Gupta is a frequent contributor to Fast Company, covering Gen Z in the workplace, the psychology of money, and health business news. She is the coauthor of The Power of Trust: How Companies Build It, Lose It, Regain It (Public Affairs, 2021) with Harvard Business School professor Sandra Sucher, and is currently working on a book about severe PMS, PMDD, and PME for Flatiron More


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