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Using neuroscience, Adobe created blue, green, and orange office ‘nodes’ all with very specific purposes.

Adobe designed its new color-coded office with a secret creative weapon

[Photo: Jason O’Rear Photography/courtesy of Gensler]

BY Nate Berg

As the company behind the imagery and design software Photoshop, Adobe has a special sensitivity to color. Humans do, too, with color being able to affect mood, cognition, and attention. So, when Adobe began planning out a new office building at its corporate headquarters San Jose, color was used both as a form of branding and as a tool for helping people do their work.

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ABOUT THE AUTHOR

Nate Berg is a staff writer at Fast Company, where he writes about design, architecture, urban development, and industrial design. He has written for publications including the New York Times, the Los Angeles Times, the Atlantic, Wired, the Guardian, Dwell, Wallpaper, and Curbed More


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