As the company behind the imagery and design software Photoshop, Adobe has a special sensitivity to color. Humans do, too, with color being able to affect mood, cognition, and attention. So, when Adobe began planning out a new office building at its corporate headquarters San Jose, color was used both as a form of branding and as a tool for helping people do their work.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.