As a capitalist society that votes with dollars, the party of conscious consumerism is growing, as are the third-party certifications that verify the ethics, sustainability, and purity of products. “Natural,” “vegan,” and “zero-waste” are casually slapped onto labels without much validity or oversight. Still, hundreds of legitimate organizations are dedicated to validating transparency in supply chains and the goods they produce. Here are a few verification logos to look out for on your next shopping excursion, and what they mean.
Organic and Natural
While “natural” is a loosely used description, “organic” refers to farming that doesn’t use fertilizers, pesticides, chemicals, or additives to grow and harvest crops. One of the most recognizable labels,USDA, certifies a product is organic if it’s been “grown on soil that had no prohibited substances applied for three years before harvest.”Nontoxic
Vegan and Cruelty-free
Fourteen percent of Americans follow an animal-free diet, and that practice can go beyond food consumption, with more beauty brands manufacturing vegan products.Leaping BunnyandBeauty Without Bunniesverify personal care products are not tested on animals nor use animal-derived ingredients.Ethical and Humane
Low pay, child labor, and inhumane working conditions have been a cause for concern since the rise of outsourced production overseas. Certifications likeFairtradeprioritize working conditions and equitable deals for farmers, whileB Corpfocuses on a company’s environmental, social, and governance (ESG) practices.Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.