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Behind his psychological thriller of a game is a rare digital world that treats characters like real people.

How game designer Luis Antonio created the indie hit ‘Twelve Minutes,’ the most novel game in years

[Illustration: Emans]

BY Mark Wilson2 minute read

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

You and your wife are enjoying dessert when there’s a knock at the door. It’s the police. An officer enters, zip-ties your wife’s hands, and interrogates her. When you try to stop him, violence ensues, a cello string gets plucked, and your day resets.

This is Twelve Minutes, the hit indie video game released last summer that’s like Groundhog Day reimagined as a psychological thriller. As players loop through the story line (which resets whenever they leave the apartment or die—or when 12 minutes have passed), they must slowly piece together what is happening.

The game was written, coded, and designed by Luis Antonio, who worked as an artist at Rockstar Games and Ubisoft before leaving the corporate world to help legendary indie game designer Jonathan Blow create his critically acclaimed The Witness in 2016. While working with Blow, Antonio began developing the concept for a looping-style game, in which the characters that players meet aren’t static, but imbued with emotional secrets and needs.

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ABOUT THE AUTHOR

Mark Wilson is the Global Design Editor at Fast Company. He has written about design, technology, and culture for almost 15 years More


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