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Cara Sabin, CEO of Sundial Brands (which includes SheaMoisture, Nubian Heritage, and Nyakio), takes our career questionnaire.

Why Sundial Brands CEO Cara Sabin doesn’t like the term BIPOC

[Illustration: James Birks]

BY Yannise Jean2 minute read

What’s your best habit, and what’s your worst?
I’ve heard some people say my laugh is infectious, so I guess that’s a nice habit to have. My worst [is that] it’s difficult for me to stop and smell the roses.

What do you do when you’re creatively stuck?
I try to physically change my energy. If I can, I’ll go for a walk, or if I have more time, I’ll bike. That clears my mind and allows me to think more freely.

Did you have a career fork in the road?
When I decided to [let my hair] go natural, I stepped into my authentic self. I approached my career with a sharper focus, purpose, and intention. Ultimately, I believe that decision led me to this role, as the CEO of Sundial Brands.

What advice would you give your younger self?
You’re doing great, kid!

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