As COVID-19 wiped out the possibility of meeting a partner in real life, people searched online instead. To keep users swiping during lockdown—even without the possibility of going on a date—relationship apps got creative. Bumble added video calling to its interface. Tinder offered all of its users the option of talking to people around the world. And, amid rising political and social tensions, some services added features to let users showcase their personal politics.
advertisement
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
