After years of speculation, rumor, and hype, Apple is ready to bundle its subscription services together.
Apple One, a new subscription plan coming this fall, will combine Apple Music, iCloud, and several other Apple services together at a discount. Depending on which subscription tier you choose—and there are three of them—you can save anywhere from $6 per month to $25 per month compared to paying for everything separately.
Of course, that assumes you’ll want everything that Apple One has to offer. But looking at Apple’s subscription tiers, they’re all laid out in just such a way that you’ll have a hard time resisting.
What’s included in Apple One
Here’s what each Apple One subscription tier offers:
- Individual ($15 per month) includes Apple Music, iCloud (50 GB), Apple TV+, and Apple Arcade.
- Family ($20 per month) includes Apple Music, iCloud (200 GB), Apple TV+, and Apple Arcade for up to six family members.
- Premier ($30 per month) includes Apple Music, iCloud (2 TB), Apple TV+, Apple Arcade, Apple News+, and Apple Fitness+ for up to six family members.
And here’s what each Apple subscription service costs a la carte:
- Apple Music: $10 per month for individuals, $15 per month for families
- iCloud: $1 per month for 50 GB, $3 per month for 200 GB, $10 per month for 2 TB
- Apple TV+: $5 per month or $50 per year
- Apple Arcade: $5 per month or $50 per year
- Apple News+: $10 per month
- Apple Fitness+: $10 per month
Add these up, and you’d be saving $6 per month with Apple One’s Individual plan, $8 per month with the Family plan, and $25 per month with the Premier plan.
Using what people want to sell what they don’t
As Apple announced its new subscription bundles, I kept thinking back to this tweet from Peter Kafka of Recode, written in August, back when Bloomberg reported (accurately, it turns out) on Apple’s bundle plans. “The problem: Bundles work when they include the thing people love/want/need—sports for cable tv, free delivery for Amazon,” he wrote. “These bundles—per Bloomberg, are made up of Apple’s side gigs.”
