Komaza, a “microforestry” startup in Kenya that pays farmers to raise tiny plots of trees for wood, isn’t the type of business that can easily get traditional investment. But the nonprofit Conservation International saw it as a perfect fit for its new investment fund, which will provide $200 million in funding over the next decade to businesses that are designed to help protect natural areas by changing local economies.
Another business in the first round of investments is CorpoCampo, a Colombian food company that works with low-income communities to harvest açaí berries and other food from the Amazon rain forest. Working in rural Colombia, it has trouble getting loans to expand from banks that are concerned about safety in the region. But it’s the type of work that’s critical to protect the remaining forest. “With the Amazon crisis and the fires there, what you hear on the ground is, ‘Well, there’s no other alternatives. I have to burn my land because we had to put cows to pasture,”’ Silvani says. “If we don’t come up with viable alternatives and real ones, then we’re going to be stuck with that.”
As the first group of companies proves that their business models can succeed, the hope is that larger investors will take them on for the next round of investments. “What we want to do is show that it can be done and let others then scale it up, and let the market sort of take over,” says Silvani.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.