For kids with disabilities—whether that involves sensory or mobility issues—finding a halloween costume can be hard work. Since it’s close to impossible to find a costume off the rack at a store, parents need to make something themselves or find an organization that will help them.
Parenting blogs offer creative ideas for kids in wheelchairs, but many require real carpentry skills. This adorable Mr. Rogers trolley, for instance, requires attaching cardboard to the wheelchair with dowels and adding a caving headlamp to the device, too. There is also a nonprofit called Magic Wheelchair that builds epic costumes for kids in wheelchairs at no cost to families. The organization relies on donations and fundraising to create incredible costumes, including a Captain America rocket ship and a Cinderella carriage. You can also buy an adaptive costume from Etsy, but that can be pricey and you will have to order it months in advance.
All of this takes a lot of time, effort, and planning, which is hard for parents who already feel stretched thin. But Target is here to save the day. The brand has launched an affordable line of adaptive halloween costumes that allow kids with a range of disabilities to trick or treat in style.
For kids in wheelchairs, there’s a princess dress and carriage, or a pirate outfit and ship. Target’s designers put a lot of thought into making these costumes easy to assemble and put on. The outfits, which cost between $20 and $25, have openings in the back that make them easier to put on. The ship and carriage wheelchair covers, which cost $45 each, are designed to fit easily onto wheelchairs of various sizes using a hook-and-loop closure.
By providing easy, off-the-rack adaptive costumes, Target is leading the charge in becoming more inclusive, and its efforts could also push the rest of the industry to step up and do better. American consumers spend $9 billion a year on Halloween, with an estimated 68% of that going to costumes. Many big-box stores stock their shelves with dozens if not hundreds of new costumes every year. It’s not that hard to add adaptive costumes to the mix.
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