Birdies, the $140 slipper originally designed to be worn at home, just landed $8 million in funding. That’s right. Consumers can’t get enough of these fancy shoes that nobody except your immediate family, and maybe your postman, will see.
They were clearly onto something. In 2015, Birdies launched its direct-to-consumer brand online, and through its flagship store in San Francisco. Four years later, women are desperate to get their hands on Birdies slippers. The brand currently has a waitlist of 30,000. Its sales were up 400% in 2018, and it is on track to reach five times year-over-year growth in 2019. This upcoming year, it hopes to expand its retail presence with a limited partnership with Nordstrom.
So yes, the luxury household slipper is now a thing, so don’t be shocked when your girlfriend or mom asks for a pair for her birthday. We warned you.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
