Amazon may rule the retail universe in the 21st century, but Macy’s is still running the show when it comes to beloved holiday traditions.
The 92nd annual Macy’s Thanksgiving Day Parade kicks off today (Thursday, November 22) in New York City, armed with a fleet of giant balloons that includes classic favorites like Charlie Brown and the Grinch, to more recent additions like Spongebob, Pikachu, and even that weird elf parents use to keep their kids on the straight and narrow. You can find a full list of balloons here.
The parade is scheduled to begin at 9 a.m. ET, with a route that takes it from West 77th Street on Manhattan’s Upper West Side all the way down to Herald Square, where Macy’s most famous location lives.
As usual, NBC will air coverage of the parade, but since cord-cutters like holiday traditions, too, I’ve rounded up some ways to live-stream the event online. Enjoy the miracle!
- Verizon 360 Live: This is probably your easiest bet. In partnership with NBC, Verizon does a 360-view live stream on its YouTube page. I’ve embedded the video below. You can also find it here.
- Streaming services: A number of TV streaming services offer live access to NBC, including Sling TV, PlayStation Vue, Hulu With Live TV, YouTube TV, and DirecTV Now. Some of these are offering free trials as we speak.
- NBC’s website and mobile apps: You can watch NBC coverage live on its website and mobile apps, but you’ll need a login with a cable or satellite TV provider.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
