Demand for healthier ingredients has spread beyond the dinner plate. Interest in cosmetics and skincare products claiming to be “clean” and “natural” has grown in the past two years, with no regulation around either term. “Natural” personal care and beauty products generated more than $1.5 billion in U.S. sales in 2017, according to Nielsen. And the trend isn’t slowing down. A new report from Grand View Research predicts that the global organic personal care industry will reach nearly $25 billion by 2025.
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