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The company is calling it the largest-ever investment globally by an automotive manufacturer in the ride-hailing sector.

Toyota invests $1 billion in ride-hailer Grab

[Photo: Drew Graham/Unsplash]

BY Michael Grothaus

The Japanese car giant is pumping $1 billion into the Singapore-headquartered ride hailer. The investment means the six-year-old Grab is now valued at around $10 billion. And Grab isn’t being shy about Toyota’s cash influx. The company is calling it the largest-ever investment globally by an automotive manufacturer in the ride-hailing sector, reports Reuters. Toyota is just the latest carmaker to throw money at ride-hailing firms. GM recently invested in Lyft. Analysts say the rapid investment in ride-hailing firms by traditional carmakers is a sign that auto companies are preparing for a future of reduced car ownership as automated cars and ride-hailing services become the norm.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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