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The Swiss food giant has announced it will pay Starbucks $7.15 billion for the right to market Starbucks-branded coffee around the world, reports CNBC. The all-cash deal will see Nestlé take on 500 Starbucks employees but no physical assets of the company. In return, Nestlé will have the right to market everything from Starbucks beans […]

Nestlé pays $7.1 billion to market Starbucks’s coffee

[Photo: Dmitry Schemelev/Unsplash]

BY Michael Grothaus

The Swiss food giant has announced it will pay Starbucks $7.15 billion for the right to market Starbucks-branded coffee around the world, reports CNBC. The all-cash deal will see Nestlé take on 500 Starbucks employees but no physical assets of the company. In return, Nestlé will have the right to market everything from Starbucks beans to Nespresso capsules, which it will be able to sell outside of Starbucks stores. Starbucks says it will use the cash windfall to speed up its share buy-backs.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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