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The company’s first product was the revolutionary “light field” technology camera that allowed people to refocus shots after they were taken. Since then, Lytro has pivoted to cameras that capture VR. In that time, Lytro has acquired a wealth of patents linked to cutting-edge camera technology, which apparently has caught Google’s interest. TechCrunch is reporting […]

Google is reportedly buying camera maker Lytro for up to $40 million

[Photo: Dcoetzee/Wikimedia Commons]

BY Michael Grothaus

The company’s first product was the revolutionary “light field” technology camera that allowed people to refocus shots after they were taken. Since then, Lytro has pivoted to cameras that capture VR. In that time, Lytro has acquired a wealth of patents linked to cutting-edge camera technology, which apparently has caught Google’s interest. TechCrunch is reporting that the search giant will buy Lytro for between $25 million and $40 million. But unlike many acquisitions in tech, this one isn’t primarily about talent–it’s about patents, according to sources. One source said the deal was an “asset sale,” while another source said that not all of Lytro’s employees would be coming over to Google, with some already receiving pink slips.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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