The theme of this year’s Fast Company Innovation Festival was “leading with optimism,” so we asked a variety of the business luminaries who participated: How do you lead during this time of rapid—and sometimes confounding—change?
Attach Meaning
“It’s much easier to work hard and put in the time when there is a constant reminder that our efforts are helping people succeed.” —Ryan Williams, cofounder and president, Jopwell
Be Personal
“People are craving human interaction. That’s going to move the needle more than any technology you could ever dream up.” —Tina Sharkey, cofounder and CEO, Brandless
Get A Groove On
“We have an open office culture that’s really fun. It bothers me when it’s too quiet. We play cool music. The team gets very stressed out when I play ’70s country.” —John Foley, cofounder and CEO, Peloton
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
