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Originally released in June for a New Zealand campaign, the Thor: Ragnarok director’s clever take outlines how it only takes a little to give racism a lot.

Still Deciding If What Trump Said Was Racist? Watch This PSA By Marvel Director Taika Waititi

BY Jeff Beer

What: A hilariously accurate anti-racism PSA from the Thor: Ragnarok director, that is relevant to the current conversations around race in the U.S.

Who: New Zealand Human Rights Commission, Taika Waititi

Why we care: Yes, this was released in June. And yes, it was made for New Zealand. But given the truly surreal reaction by President Trump, his surrogates, and right-leaning pundits to the events in Charlottesville, Virginia, it also feels incredibly relevant to the U.S. right now.

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Waititi tweaks the typical PSA format to illustrate that it’s not just the losers waving swastikas in Charlottesville that are the problem. Even those who feed it a little, like, say, equating neo-Nazis and white supremacists to those that oppose them, help the cause of racism a great deal. It is important to remember that not all racists are as obvious as the armed and dangerous Cro-Mag in that excellent Vice report, some can only be seen by their silence or flailing attempts at justification.

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ABOUT THE AUTHOR

Jeff Beer is a senior staff editor covering advertising and branding. He is also the host of Fast Company’s video series Brand Hit or Miss More


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